First of all welcome to EnergyRevolution.in. No doubt, you’ve already got an idea of what we stand for and we hope that you’ve become one of the first few to sign the petition and subscribed to our feeds updating you of our progress on what is undoubtedly going to be a long and arduous journey  to win this battle for free, renewable energy.

Before we get into more serious matters, I wanted to start with a small story of how we ended up with this domain name.

Any domain with the word ‘energy’ in it is coveted by all kinds of companies and organizations from both sides of the divide. A name like EnergyRevolution, we figured would’ve been in great demand because it denotes power, inclusiveness, and size. It could represent anyone – a profit-mad behemoth of an oil company or a serious activist group. So we didn’t tinker around much. EnergyRevolution was the very first name that entered our heads because of the obvious connotations.

We didn’t want .com(mercial) so we didn’t even bother looking for it, but with .net and .org taken, we had to settle for a .in which was available. But just before we booked, out of curiosity, a last minute look at energyrevolution.com revealed that it led to … toilets.com! Yes, energyrevolution.com forwarded to toilets.com – the home of PortaJohn™ that sells WC’s that save – you guessed it – energy!

Given most people’s tendency to add a ‘.com’ to any URL, the issue was naturally debated. But we figured that online viral marketing is all we had going for us and not so much word-of-mouth, so it didn’t really matter what the extension was.

And here you are.